While Hyundai and Genesis are part of the same family and share technology, each brand brings their own unique style. Well, until now anyway, because it appears someone decided it would be a good idea to blend them together to create this: the all-new Hyundai Elexio – a new, all-electric SUV that’s been designed exclusively for China.
Hyundai is just one of many brands launching new electric cars exclusively for the Chinese market, with others including Volkswagen, Audi and Volvo. The Elexio is also the latest creation from Beijing Hyundai, which is a joint venture between the South Korean marque and China’s BAIC Motor that operates its own brand called Beijing – hence the name.
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There’s no obvious resemblance between the Elexio and any of Hyundai’s other electric cars, not least because it doesn’t have the distinctive pixel lighting introduced by the space-age Ioniq 5. The cubic lighting design is more like the new ‘Micro Lens Array’ LED that’s just been added to the Genesis GV60 and Electrified GV70.
The sloping roof and window lines, and matte grey D-pillar, are also very Genesis-like. Meanwhile the smooth surfacing, full-width light bars on the front and rear, and dramatic bumper designs are suitably Hyundai-esque.
