When Max Missoni’s appointment at BMW was announced, Top Gear compared it to Succession. It’s not as fanciful as it sounds.
Missoni, 47, is an RCA graduate with long stints at VW and Volvo on his CV. Most recently, he was Thomas Ingenlath’s right-hand man as the Polestar project came to life. BMW’s director of design, Adrian van Hoydoonk, isn’t going anywhere – yet – but securing Missoni’s services whilst promoting the highly regarded former Mini design boss Oliver Heilmer has created a dual-attack powerhouse at BMW.
