Ever feel like the Advanced Driver Assistance Systems (ADAS) in new cars are more of a hindrance than a help because of how distracting, confusing or generally infuriating they can be? We do sometimes, and Leapmotor’s marketing boss would be inclined to agree, based on the thoughts he shared about ADAS in an interview with Auto Express.
Francesco Giacalone, Leapmotor’s head of European marketing and the man responsible for customer experience, told us he would be happy for the brand to sacrifice high Euro NCAP safety ratings – which are earned partly by companies cramming in as much as driver-assistance technology as possible into new cars – for the sake of a better, less stressful driver experience.
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“Getting Euro NCAP ratings will not always be inexpensive and will not always be easy to achieve,” he said. “So at a point in time, there could be the compromise whether to not reach the [maximum] NCAP rating, but to provide the promise of our brand, which is to deliver life-easing technology at an affordable price.
“Maybe we need to sacrifice one star to deliver the right product to the customer, with the full content of useful and life-easing technology?” he added. “That could be the right choice.”
